WHAT IS A VIRTUAL EVENTS FOR B2B
A virtual event is an online gathering of people who share a common interest, goal, or topic. Virtual events can take many forms, such as webinars, conferences, workshops, trade shows, product launches, networking sessions, and more. Virtual events can have various benefits, such as:
- They can reach a wider and more diverse audience, as they are not limited by geographic location, travel costs, or time zones.
- They can be more cost-effective and environmentally friendly, as they reduce the need for physical venues, catering, transportation, and other expenses.
- They can be more interactive and engaging, as they can use various features and tools, such as live chat, polls, quizzes, Q&A, breakout rooms, gamification, and more.
- They can be more flexible and convenient, as they can be accessed from any device, at any time, and from anywhere.
Virtual events can run as an extension of, in-person events like conferences or trade shows. Virtual events or digital experiences can run either live, or on-demand, depending on what level of immersion a business wants, what goals they have for their digital experience.
All virtual events feature some level of advanced analytics and integration. Advanced analytics should be able to summarize not just the number, names and time spent in an experience, but also what resources were downloaded, what questions were asked and how engaged an overall attendee was with a presentation.
Data from virtual events should also be able to flow easily between a Platform and backend systems, like customer relationship management or marketing automation platforms. This way, demand generation and sales teams can make the most out of events and accelerate opportunities.
WHY CHOOSE A VIRTUAL EVENT
To get the most out of your live event, select a virtual one. In addition to increasing overall brand engagement, market-qualified leads, and pipeline, a digital experience may assist brands in realising a higher return on investment for conferences, summits, and trade exhibitions.
Conferences, trade exhibits, and other physical events can be extended by virtual events and digital experiences, but they can also completely replace them, saving organisations money, time, and effort in the form of venue and organising fees. In terms of resources, virtual events are great substitutes for holding in-person conferences.
Select a virtual event to reach more significant audience, customers, and prospects who are unable to attend an in-person event, as well as to increase the overall addressable audiences. Summits and roadshows, for instance, are fantastic virtual event platforms that enable you to connect with professionals in the area who are interested but are unable to physically attend a site.
Lastly, if you want to learn more about your audience, their interests, and how they interact with your company, pick a virtual event or experience. Digital interactions produce a lot of data that can be used by organizations to better understand what messages resonate with prospects throughout the whole purchasing cycle and what content works and why.
Contact us to learn more about how Thedigitalants can help you integrate virtual events in your B2B marketing strategy.
