Architectural Visualization with VR
Video is advantageous for all business sectors and market segments. It can convey the brand’s narrative engagingly and succinctly, enabling the company to achieve its marketing goals. There has been a significant increase in video marketing lately, especially in four key areas. Continue reading to discover what they are!
Healthcare
Your health is paramount, isn’t it? The industry is fiercely competitive, and issues have arisen. Consequently, organizations within this sector often find it challenging to gain public confidence. To tackle this and other challenges, numerous healthcare facilities, ranging from small private practices to large hospitals, are turning to animated videos.
They do this to help their clients grasp not only the larger background, but also the smaller details that are less well-known. Animated videos are presently used worldwide in the medical field as a strategy to counteract disinformation and false news.
Animated videos are immensely beneficial as they can illustrate concepts, processes, and more that are typically unseen or, in certain instances, invisible to the naked eye. Consequently, they are an extremely favored method for demonstrating various medical procedures. This enables physicians to explain the procedure to patients comprehensively and in a manner that is educational yet not disturbing. Patients who are well-informed tend to be less anxious because they are aware of what to anticipate.
Finance
The financial sector is dynamic, with several countries experiencing significant expansion in this area in recent years. Fintech companies, startups, banks, and other financial entities are exploring new ways to engage with their customers and establish stronger relationships.
The classic advertising model is no longer effective for today’s consumers. They are looking for something unique and new. Many people are intimidated by the concept of banks and finance in general. For some, money is a sensitive topic. Regardless of the situation, financial institutions must instill trust in their customers. These are all reasons why businesses are increasingly using video to suit their demands.
Thanks to video, the world of finance becomes lively and playful! Companies regularly utilize explainer movies to introduce customers to more advanced financial theory, clarify banking ideas and terminology, educate them on financial products, and explain how various functions work, such as payment setup.
E-commerce
Due to the strength of the Internet and the current pandemic, online shopping is fast increasing. Traders who had previously focused solely on their physical stores were obliged to go online in 2020. In order to not only survive, but prosper, companies needed to find ways to promote themselves and their products in the most compelling way possible. The most effective method to accomplish this is via a professional product video. Last year, numerous brands and organizations used videos into their marketing campaigns, and the trend is expected to continue.
Real Estate
The way the real estate market displays and functions changes year after year, owing to the Internet, shifting demands, and technological advancements. However, there is now a glut of property portals where real estate brokers from all over the world may list properties. This means that, in an overcrowded market, agents must discover ways to stand out. Smart organisations understand that millennials are the largest group of people interested in real estate. In addition, they are the generation most familiar with video, which has become a “must-have” tool.
Purchasing a property is a significant investment, therefore purchasers seek out a trustworthy specialist who can assist them in finding the best bargain available. It is so vital to establish a strong online presence in this market, which involves the effective usage of animated video.
3D animated videos are also popular among real estate developers since they can demonstrate the desired outcome of building before the first brick is set. The quality is so high that the animation is nearly indistinguishable from reality.
Marketing within any enterprise is pivotal for enhancing brand recognition and comprehension of the products or services offered. Given that competition is omnipresent and often fierce, companies aspiring to thrive must seek innovative marketing strategies to capture the attention and, potentially, the hearts of their desired clientele. Amongst the myriad of options, professional videos reign supreme due to their ability to deliver what customers seek: simplicity and relevance, all packaged in an engaging format!
If you’re thinking of employing an animated promo for your business, we can help. At Thedigitalants, we provide a wide range of animation services and have contributed to the creation of numerous advertisements throughout the years. No matter what your requirements are, we will work closely with you from start to finish to ensure that they are met. Please contact us today, and we will be pleased to discuss your project with you.
Contact us to learn more about how Thedigitalants, a London based 3D design studio, can help you integrate 3d creative services in your B2B marketing strategy.
