3D visualization and marketing
Numerous 3D visualization techniques are applicable to marketing. Animating and hiring out photorealistic rendering services for 3D models are two of the most popular. Fundamentally, an animation is a kind of video that explains the purpose, benefits, and operation of a product. However, photorealistic rendering uses a 3D item as the basis for a still photograph. Additional processing is done to a stand-alone 3D model of a product to add more natural features like lighting, shadows, colours, and textures. You may position and position the image of your product against any backdrop you can think of using photorealistic rendering.
360-degree CGI is another fantastic visualization technique. By dragging, tilting, and enlarging the image on the screen, viewers may see the product from any perspective. In an advertisement for shoes, for instance, viewers can enlarge the image to see the goods from above, below, and on the sides.
How it’s made
In contrast to a standard image or video recording, a 360-degree rendering service combines several still photographs into a single digital file to produce a snapshot that presents a realistic view of a product.
The product is shot two or three dozen times in a single session as it is spinning on a turntable. Each shot records a different viewing angle even if the camera is motionless (in fact, to avoid movement blur or camera shake, it must be mounted on a steady stand). To simulate the product’s spinning motion on the turntable, the photographs are grouped sequentially as a series of images rather than being combined into one single image. A row of pictures typically has 24 to 36 images; the more images, the better, for a lifelike rotation to occur. As a consumer product designer, camera and product placements are important.
When the product is positioned upright and the camera is positioned perpendicular to the table, the resulting image file provides a 360-degree perspective, simulating a strolling around the object. But you also need to think about how the product sits. Its rotation gives a clear view from top to bottom while it’s lying on its side with the camera positioned in the same spot. If it were a shoe, the outsole pattern, insole, and tongue logo would all be visible. In an application or webpage, the rotating motion is from left to right. The rotation can be set to begin automatically or the user can steer the movement.
Why you want one
A product design solution that creates a 360-degree product CGI together with a succinct description provides a wealth of product information in an e-commerce business where the product image is crucial. Furthermore, the primary benefits of a rotating image are as follows:
Improved visual treatment: While there are many advantages to purchasing online, traditional brick and mortar stores have one distinct advantage. Customers can personally inspect a product by scheduling an on-site visit. An appropriate replacement that facilitates comprehension of a product description is a 360-degree render.
Reduced risk of a returned product: There’s always a chance that customers will receive something different from what they ordered if they depend solely on written product descriptions or inadequate product photographs. In either case, the reputation of the vendor and customer trust are negatively impacted by a returned item. Although crisp, rotating images are nearly always preferable, high-quality pictures are still a nice idea.
Better shopping experience: Multimedia files such as photos and videos increase buyers’ confidence in online shops a great deal. When product imagery is used creatively, your online store appears polished and well-designed right away. Customers may be less hesitant to acquire if they perceive that as a sincere gesture.
What could seem like a straightforward revolving graphic on a product page is actually a key component of a 3D design service’s marketing plan. Being as specific as you can in your product descriptions and ensuring that the product image accurately depicts the actual item are two excellent ways to draw in customers.
Effective use of 360-degree photography
An e-commerce website needs to incorporate as many photos as necessary to boost customer confidence. Customers anticipate that the product will appear just like the pictures. They already have that expectation in their minds when they click the “Buy” button. Experts in drafting services are aware that disparities between product descriptions—which include images—and the real goods are deceptive.
To showcase the goods from every viewpoint, you can use many images, or you can utilize a video explainer to go along with the product descriptions. More effectively, a product engineering service can produce an outcome that is comparable, if not superior. Here’s how to do it:
Revamp your banner ads: Pop-up advertisements and flashing banners on websites are disliked by users. If you actually think about it, though, the content of the commercial is more annoying than the advertisement itself. If an advertisement doesn’t grab viewers’ attention, they will most likely ignore it.
Make an internet advertisement look more enticing by updating its outdated appearance rather than use a still image. Incorporating 360-degree visuals with a catchphrase could be one method to do that. Displaying the product would need more webpage real estate and a larger expenditure, but attention is always piqued by an eye-catching picture. And that’s how you start directing people to your online store.
Build an online catalogue: To ensure that customers enjoy their stay on the website, every online company must have a catalogue that includes their whole product line. Usually, an online catalogue is available for download in the form of a PDF or another file type that users can see offline. This is a standard print catalogue that may be accessed online; it is not a true online catalogue.
To showcase an updated digital catalogue, create a page that is distinct from the main online store. Each product has a 360-degree computer-generated image and a brief description on this page. It takes a lot of labor to create such a page, particularly if you have hundreds of display products. Utilizing a 3D product modelling service can be beneficial.
Include 360-degree CGI to e-commerce listing: Using 360-degree computer-generated imagery for product photos on e-commerce platforms like Amazon or Etsy enhances the buyer experience. There is a lot of information in the picture. When combined with a succinct description of the goods, consumers are given a thorough understanding of the item, which increases their confidence in their choice to buy.
Additionally, a revolving interactive image makes a statement. You are merely one seller out of hundreds who are selling the same product on large e-commerce platforms like eBay or Amazon. Think about utilizing 360-degree photography to outperform rivals and draw in more customers.
Share images to social media: If you’re not into banner ads, you can always use Facebook and Instagram. Remember that there are a few reasons why integrating 360-degree computer-generated imagery into social media content can be challenging.
These days, many use smartphone apps to access their social media accounts, and not all apps are capable of handling the file type. To assure playability, a suitable solution is to create a 3D animated video of a product using a 3D animation provider. Post the spinning image as a link to your social media if you must.
360-degree product CGI as a feature
Making money is the ultimate objective, not developing an interactive product image. You can employ a revolving image as a feature or component, even though it can function as a stand-alone marketing item. Suppose a few individuals watch your product’s YouTube commercial. In one part of the video, customers simultaneously hear the product description and see the product in slow motion from all sides. When dynamic visuals are added to the image to enhance the narration, it becomes even more engaging.
Contact us to learn more about how Thedigitalants, a London based 3D design studio, can help you integrate 3d creative services in your B2B marketing strategy.
