VIRTUAL EVENTS FOR B2B
The event industry and event professionals are constantly looking for new, exciting, and interesting methods to make their events come to life. In order to provide the most immersive virtual event experience, it is therefore the ideal moment to investigate extended reality (XR) solutions like AR and VR in events. In numbers, the world will spend around £130 billion on XR by 2023, and according to PwC’s Future Forecast, XR will contribute £1.39 trillion to the global economy by 2030. Therefore, it is evident that XR is growing in popularity and that AR and VR-based technology are now more widely available than before. Here are some strategies for turning a live event into a virtual one.
Get Started to Use AR & VR in Events– 5 Ways to Transform your Event
Based on our personal experience, the following benefits of creating a virtual event solution have been identified. As a virtual event platform provider, we collaborate with some of the most well-known brands in the world to help them use augmented reality (AR) to enhance their event experiences:
Expand or replace physical events
Do you need to recreate a physical event in an immersive digital environment, or are you looking to give the best-in-class event experience with a greater reach globally? When that happens, augmented and virtual reality will provide you the finest response. Try to present your company in 3D interactive real-world locations during events, whether they are exhibitions, expos, trade shows, or other occasions. This is the finest technique to make it possible for your audience to travel and be reached anywhere in the world. With a variety of options for your virtual event, you may entirely give your audience a distinctive experience, including
- VR experience using a VR headset
- AR in mobile or tablet devices.
- Interactive 3D web-based experience
We use AR & VR in events to deliver real engagement and best-in-class interactions to provide an elevated audience experience.
Some of our in-built features are,
- A 3D virtual lobby with a welcome video wall, a designated area for sponsors and a help desk
- Provide a 3D virtual auditorium to conduct breakout sessions, live conferences, and Q&A, Polls
- Supports multiple concurrent sessions up to 5 tracks.
- In a 3D virtual booth, you can display images, documents, data sheets and play videos.
- Brand your event virtual networking lounge for sponsors and exhibitors.
Interactive and immersive products and services
AR & VR at events can provide an engaging “try-before-you-buy” experience that is being used more frequently by merchants to sway the customer’s decision. This is done by placing virtual goods in customers’ homes.
Brands and event planners can utilise augmented reality (AR) to display their goods and services in a 3D environment that people can engage with in their actual physical location. This is more advantageous for huge products (like automobiles and heavy machinery) or sophisticated goods and services.
Thedigitalants has developed virtual product demos for all the main companies with product photographs, descriptions, prices, and the option to buy a specific item for use in VR at events.
Provide an enhanced event experience at any time, anywhere
One of the biggest challenges facing the events industry is gathering the appropriate individuals in one location at the same time. Due to hectic schedules, remote working, and travel limitations, it might be difficult to make an event successful for a local or even a global audience. Event planners can provide each participant with a rich and interesting event experience by turning a virtual event into an AR or VR experience. You won’t need to plan ahead for them or take care of trip arrangements if all that’s needed to participate in your virtual event is a smartphone or tablet.
Integrate Gamification
According to studies, using augmented reality (AR) at events can be a very powerful learning tool. Neuroscientists discovered that AR encounters generated almost twice (1.9 times) as much engagement as their non-AR counterparts. We can put ourselves at the core of an experience by using AR technology. Our actual position is a crucial element in augmented reality, which uses digital content to expand our experience of reality. The idea is similar to first-person gameplay in that it places the player at the core of the game, making it very immersive and entertaining. We have created gaming experiences using augmented reality and virtual reality for customers, including scavenger hunts, virtual bingo, escape rooms, and more, where interactive games are performed on top of the real environment.
Track Success of Your Event with Powerful Analytics
Every contact that occurs during a virtual event can be monitored, measured, and, if necessary, linked directly to specific individuals. Because virtual events are inherently digital, it is simple to gather user information and feed it into sales funnels, which then provide qualified leads to business professionals. The ability to gather and analyse data is essential to determining the success of your event independent of your event objectives (for example, to track progress and activity on training experiences). Analytics are included into all of our VR in events experiences by default.
Contact us to learn more about how Thedigitalants can help you integrate virtual events in your B2B marketing strategy.
